Struggling with Sales (May 2018)

I’m getting a lot of acquisitions since I changed Safe Vision app to freemium model:

(Acquisition means that a parent installed the app and signed up for an account.)

However as many people warned me, I’m struggling with converting users from free to paid. Here are recent sales figures:

As you can see I’m getting about 3-4 sales per week.

I added free 7-day trial of the premium subscription in version 24. I can see from analytics that people are starting trial but don’t rush to purchase 1-year premium ($23.49) after it expires:

Number of people that started premium trial, day by day.

I have two options now: either go back to the paid model with free trial or figure out a way to motivate people to buy. One idea is to add daily time limit. It could work like this:

Jimmy is 6 years old. His mother Ann installs Safe Vision on his Amazon Fire tablet. Jimmy watches videos for an hour. After 1 hour he sees Time’s Up screen:

Jimmy asks his mother to let him watch more videos. Ann switches to the parent mode and opens Daily Time Limit screen:

Changing time limit to more than 1 hour requires premium subscription. Ann decides that 1 hour per day is enough.

Few weeks pass. Jimmy is watching videos for 1 hour every day. One day Ann needs time to cook dinner. She needs to keep Jimmy busy. She decided that the app works for her and her son and subscribes for 1 year. Then she changes daily time limit to 2 hours.

Published by Pavel Chuchuva

I help coaches to deliver group programs.

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