{"id":409,"date":"2018-10-14T07:52:14","date_gmt":"2018-10-13T20:52:14","guid":{"rendered":"http:\/\/chuchuva.com\/pavel\/?p=409"},"modified":"2018-10-14T07:52:14","modified_gmt":"2018-10-13T20:52:14","slug":"going-strong-and-churn","status":"publish","type":"post","link":"https:\/\/chuchuva.com\/pavel\/2018\/10\/going-strong-and-churn\/","title":{"rendered":"Going Strong and Churn"},"content":{"rendered":"

I started tracking the number of new subscribers recently:<\/p>\n

\"\"<\/a><\/p>\n

Each column shows the number of people that started the free trial of Safe Vision premium subscription on a particular week. The record week was in September: 48 new subscribers!<\/p>\n

As you can see the numbers increased around July and still going strong. That’s when I changed the app to renew trial subscription automatically, unless the parent cancels it.<\/p>\n

Since then I made the similar change to iOS and Google Play versions of the app. I got 2 new subscribers on each platform from beginning of October 2018. The vast majority of my clients are coming from Amazon App Store so I’m going to concentrate my efforts there.<\/p>\n

I also checked my churn:<\/p>\n

\"\"<\/a><\/p>\n

Each column shows the number of parents that let their premium subscription to expire on a given week. The only way this could happen now is to cancel auto-renew of the subscription. Most of the cancellations are the parents that cancel their trial subscription.<\/p>\n

The numbers are quite high – I’m going to keep improving the app in order to reduce them.<\/p>\n

And here are recent key metrics:<\/p>\n

\"\"<\/a><\/p>\n

(Acquisition means a parent installed the app and signed up for an account.\\
\nActivation: a child watched at least 10 videos on the same or the next day after installed the app. Retention: a child watched at least 5 videos day after installed or the next day.)<\/p>\n

I posted one more article on Safe Vision blog:\u00a0Guided Access to the Rescue: Using Your Apple iPad’s Built-In Time Limit Function to Manage Your Kids’ Device Use<\/a>.<\/p>\n

Also,\u00a0Samantha published review of Safe Vision app on her blog ‘Journey to SAHM’:\u00a05 Ways to Keep Kids Safe Online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

I started tracking the number of new subscribers recently: Each column shows the number of people that started the free trial of Safe Vision premium subscription on a particular week. The record week was in September: 48 new subscribers! As you can see the numbers increased around July and still going strong. That’s when I … Continue reading Going Strong and Churn<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[35],"class_list":["post-409","post","type-post","status-publish","format-standard","hentry","category-business","tag-safe-vision"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/posts\/409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/comments?post=409"}],"version-history":[{"count":0,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/posts\/409\/revisions"}],"wp:attachment":[{"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/media?parent=409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/categories?post=409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/tags?post=409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}