{"id":418,"date":"2019-01-26T09:27:29","date_gmt":"2019-01-25T22:27:29","guid":{"rendered":"http:\/\/chuchuva.com\/pavel\/?p=418"},"modified":"2019-01-26T09:27:35","modified_gmt":"2019-01-25T22:27:35","slug":"christmas-craziness","status":"publish","type":"post","link":"https:\/\/chuchuva.com\/pavel\/2019\/01\/christmas-craziness\/","title":{"rendered":"Christmas Craziness"},"content":{"rendered":"\n Safe Vision app<\/a> had a spike in the number of downloads on Christmas:\n\n\n\n
\"\"<\/figure>\n\n\n\n2,456 people installed the app and signed up for an account on the week starting December 24!\n\n\n\nMy theory is that many parents buy cheap Amazon Fire tablets as Christmas present for their kids. Then they discover that official YouTube Kids app is actually not available on Amazon App Store. So they start searching for alternatives and Safe Vision is one of the apps that they try.\n\n\n\nI changed the app to ask parents to select some popular YouTube channels instead of child’s interests during setup:\n\n\n\n
\"\"<\/figure>\n\n\n\nI also added a button to browse all unlocked channels to the Home screen:\n\n\n\n
\"\"<\/figure>\n\n\n\nThis helped with activation rate a little bit, I believe:
\n\n\n\n
\"\"<\/figure>\n\n\n\nActivation rate is about 29% now. This means that 70% of people that install the app never start using it.\n\n\n\nI conducted 4 user testing sessions (1 with my colleague and 3 on usertesting.com<\/a> website). Results unambiguously indicate that the first time user experience is confusing and leaves many parents stuck. Here are answers to the question “What aspect of the app confused you?” by participants:\n\n\n\n\n