{"id":432,"date":"2019-04-13T07:59:09","date_gmt":"2019-04-12T21:59:09","guid":{"rendered":"http:\/\/chuchuva.com\/pavel\/?p=432"},"modified":"2019-04-13T07:59:14","modified_gmt":"2019-04-12T21:59:14","slug":"improving-copy-on-premium-subscription-screen","status":"publish","type":"post","link":"https:\/\/chuchuva.com\/pavel\/2019\/04\/improving-copy-on-premium-subscription-screen\/","title":{"rendered":"Improving Copy on Premium Subscription Screen"},"content":{"rendered":"\nI hired a copywriter to improve the text (copy) on the Premium Subscription screen in Safe Vision app.\n\n\n\n\n

Before:\n\n<\/h3>\n\n\n\n\n
\"\"<\/figure>\n\n\n\n\n

After:<\/h3>\n\n\n\n\n
\"\"<\/figure>\n\n\n\n\n
\n\n\n\n\nI think\u00a0Lianna from\u00a0Punchline Conversion Copywriting<\/a>\u00a0did a great job – thank you very much Lianna!\n\n\n\nIt looks like the conversion rate didn’t improve much though:
\n\n\n\n
\"\"<\/figure>\n\n\n\n\nConversion rate is number of people that started trial premium subscription divided by number of people that looked at the Premium screen in a given week.\n\n\n\nRecent key metrics:\n\n\n\n
\"\"<\/figure>\n\n\n\n(Acquisition means a parent installed the app and signed up for an account. Activation – a child watched at least 10 videos on the same or the next day after installed the app. Retention – a child watched at least 5 videos day after installed or the next day.)\n\n\n\nMeg from Home School Game School recently\u00a0reviewed Safe Vision app<\/a>\u00a0on her blog and added it to her ‘The Best Kindle Fire Apps for Toddlers & Preschoolers<\/a>‘ list – yay!
\n","protected":false},"excerpt":{"rendered":"

I hired a copywriter to improve the text (copy) on the Premium Subscription screen in Safe Vision app. Before: After: I think\u00a0Lianna from\u00a0Punchline Conversion Copywriting\u00a0did a great job – thank you very much Lianna! It looks like the conversion rate didn’t improve much though: Conversion rate is number of people that started trial premium subscription … Continue reading Improving Copy on Premium Subscription Screen<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[35],"class_list":["post-432","post","type-post","status-publish","format-standard","hentry","category-business","tag-safe-vision"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/posts\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/comments?post=432"}],"version-history":[{"count":0,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/posts\/432\/revisions"}],"wp:attachment":[{"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/media?parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/categories?post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/tags?post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}