{"id":561,"date":"2023-07-01T13:15:50","date_gmt":"2023-07-01T03:15:50","guid":{"rendered":"https:\/\/chuchuva.com\/pavel\/?p=561"},"modified":"2023-07-01T13:15:50","modified_gmt":"2023-07-01T03:15:50","slug":"business-update-stopped-doing-facebook-ads","status":"publish","type":"post","link":"https:\/\/chuchuva.com\/pavel\/2023\/07\/business-update-stopped-doing-facebook-ads\/","title":{"rendered":"Business update \u2013 stopped doing Facebook ads"},"content":{"rendered":"\n

Here’s another update on how my business is doing.<\/p>\n\n\n\n

Key Metrics<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

I noticed that I stopped learning from my clients so I stopped Facebook advertising. I was paying about $1.80 per install so it wasn’t sustainable anyway.<\/p>\n\n\n\n

The app has about 40 daily active users and 30 premium subscribers.<\/p>\n\n\n\n

I keep hiring writers for the Trail Navigator Victoria blog. I use the Airtasker website for that.<\/p>\n\n\n\n

The number of visitors coming from Google Search is not growing, unfortunately. This chart shows number of clicks from Google per day:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

My biggest challenge right now is getting feedback from my clients to understand how to make the app better. I sent a survey to 100 people using in-app support chat and got zero response. I also sent emails to people that installed the app and signed up for an account but nobody responded. My next idea is to talk to people I meet on the hikes – to understand their frustrations when it comes to planning and going on a walk.<\/p>\n\n\n\n

Onward!<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s another update on how my business is doing. Key Metrics I noticed that I stopped learning from my clients so I stopped Facebook advertising. I was paying about $1.80 per install so it wasn’t sustainable anyway. The app has about 40 daily active users and 30 premium subscribers. I keep hiring writers for the … Continue reading Business update \u2013 stopped doing Facebook ads<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6],"tags":[],"class_list":["post-561","post","type-post","status-publish","format-standard","hentry","category-business"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/posts\/561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/comments?post=561"}],"version-history":[{"count":0,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/posts\/561\/revisions"}],"wp:attachment":[{"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/media?parent=561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/categories?post=561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chuchuva.com\/pavel\/wp-json\/wp\/v2\/tags?post=561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}