I’ve made the first sale of the Safe Vision app! I’ve changed the price of the app on Amazon App store from free to $1.69 on July 12 and someone from Russia purchased the app! I increase the price to $1.99 after that.
So it looks like I was right about Kindle Fire users being underserved: many people there are looking for YouTube Kids app there but it’s not available. I’ve sold 14 copies total so far.
My strategy moving forward is to increase the number of sales on Amazon App store. I ran advertising campaign there but the results were disappointing: the ads were displayed 158,323 times (impressions) and only 2 people installed the app (2 conversions). As it turns out, one of those installation was by child done without parent permission.
I think my best be is to get my app to rank high when people search for ‘YouTube kids’ on Amazon App store somehow. I learned that Amazon ranks apps based on number of recent sales so this presents chicken and egg problem: in order to rank high I need a large number of sales and in order to get sales I need the app to rank high. Please let me know if you have any ideas.
I noticed that children stop using my app after some time. Out of 3 children that signed up on the week starting July 17 nobody opened the app last week. So my retention rate is poor. I’m going to improve it by making the app more engaging. I realized that children actually don’t know what they want to watch so the app should offer a large variety of videos.