Improving Copy on Premium Subscription Screen

I hired a copywriter to improve the text (copy) on the Premium Subscription screen in Safe Vision app.

Before:

After:


I think Lianna from Punchline Conversion Copywriting did a great job – thank you very much Lianna! It looks like the conversion rate didn’t improve much though:
Conversion rate is number of people that started trial premium subscription divided by number of people that looked at the Premium screen in a given week. Recent key metrics:
(Acquisition means a parent installed the app and signed up for an account. Activation – a child watched at least 10 videos on the same or the next day after installed the app. Retention – a child watched at least 5 videos day after installed or the next day.) Meg from Home School Game School recently reviewed Safe Vision app on her blog and added it to her ‘The Best Kindle Fire Apps for Toddlers & Preschoolers‘ list – yay!

Published by Pavel Chuchuva

I help coaches to deliver group programs.

Leave a comment

Your email address will not be published. Required fields are marked *