Christmas Spike

There was a spike in the number of people that installed the app at around Christmas time:
4,626 people installed the app and signed up for a new account in the week starting December 23. That’s a record week! I think this is because many parents buy Amazon Fire tablets as a Christmas gift for their children and then look for YouTube Kids app there. It is still unavailable on Amazon App Store so they try alternatives. Few people asked me if there is a Spanish version of the app (in Spanish). A couple of parents suggested to make it work on Fire TV. Most of recent reviews on Amazon App Store have been positive. Example:
Way better than YouTube Kids. I love how I can choose the channels beforehand and I love how it shows what content is featured on the channel so I can see what to add and avoid. I recently, shared this app to my friends on Facebook after they stated they removed kids YouTube off their child’s iPad/tablet due to “sneaky” inappropriate content hidden amongst kids videos and they are happy. I love how I know exactly what my girls are accessible because I chose it. I also like how I can control it from my own personal device and it syncs to their personal profiles and the other time limit features.

There are still 1-star reviews – parents are not happy that they have to pay to get past limitations of free version. Example:
It’s a knock off version of youtube kids you have to pay for to fully unlock more than 5 channels.
You can read more reviews on Amazon website. I decided to bring back 7-day free trial of premium subscription – I noticed that fewer people were starting premium but the churn rate remained the same. Also, I moved Lock button on top of the video in the parent mode. I received several questions via support chat on how to lock videos. The problem was that the button was far down below the video and it wasn’t obvious that you had to scroll to see it.

Before:


Now:

Published by Pavel Chuchuva

I help coaches to deliver group programs.

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