I changed the app price from $1.99 one-time purchase to $15 per year subscription. I just couldn’t see how to make it work with such a low price and me working on the app on the side. The app is free to install now with 7-day free trial.

I’m happy to report that 13 people purchased the app since September 12, 2017! On average I get 3 sales per week.

What’s interesting is all purchases are from Kindle Fire tablet owners so I’m going to concentrate on this market segment from now on.

Here are my key metrics from past few weeks:

Acquisition – number of people that installed the app on a give week.
Activation – watched at least 10 videos on the same or the next day when installed the app.
Retention – watched at least 5 videos day after installed or the next day.

As you can see the number of acquisitions is trending down. I’m going to work on bringing them back to previous level bu my main challenge is getting feedback on the app. My goal is talk to them on Skype or phone, based on advice from Dan Martell. I tried sending emails to parents that installed the app but got almost no replies.

Here’s the link to the app, if you’re curious: Safe Vision: filter YouTube for kids