Business update – premium subscribers and SEO

Here’s an update on how my business is doing.

Key Metrics

On average, 150 people install the Trail Navigator Victoria app per week. Most installs are from Facebook and Google ads. Activation means that a person selected a walk after installing the app. Retention is the count of people that selected a walk in 1 week or later.

Premium Subscriptions

I also gathered subscription data from Google Play and Apple App Store. This chart shows how many people started trial premium subscriptions, week by week. It also shows how many people cancelled their premium subscription:

Trail Navigator Victoria has 24 premium subscribers at the moment.

The app started getting reviews on Google Play Store. Here’s a recent one:

1.5x the price of Trailforks but less functionality. If Trailforks didn’t exist, I’d be all over this, it’s really not bad.

I asked that user which functionality he missed from the Trail Navigator Victoria app but unfortunately he did not respond.

I put my efforts into Search Engine Optimization (SEO). I added national parks pages to the Trail Navigator Victoria website, for example Wilsons Promontory National Park. I also added pages for Melbourne suburbs and towns in Victoria. Each page has a list of walks in nature nearby, for example Ballarat Central. Traffic from Google is slowly growing:

I also hire writers for the Trail Navigator blog. Here’s a recent blog post by Sarah Thompson: Tower Hill Nature Reserve

Thanks for reading!

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